Web 2.0

In the brief i was also instructed to use my blogs to discuss topics in a broader context that are associated with the digital media environment. I thought that i would start by discussing and investigating into web 2.0 to give myself a broader understanding of the current definition of the online space we use today. Web 2.0 is defined as a “set of principles and practices that tie together a veritable solar system of sites that demonstrate some or all of those principles, at a varying distance from that core”(O’Reilly, 2009). When compared to Web 1.0 which is defined as a ‘read only’ web, a tool people used simply to look up information and read it, web 2.0 emphasises on user generated content and usability. Below is a list that compares and contrasts features from both webs:

Web 1.0 Web 2.0
DoubleClick –> Google AdSense
Ofoto –> Flickr
Akamai –> BitTorrent
mp3.com –> Napster
Britannica Online –> Wikipedia
personal websites –> blogging
evite –> upcoming.org and EVDB
domain name speculation –> search engine optimization
page views –> cost per click
screen scraping –> web services
publishing –> participation
content management systems –> wikis
directories (taxonomy) –> tagging (“folksonomy”)
stickiness –> syndication


  • O’Reilly, T. (2009) What is Web 2.0.
  • Nickull, D., Hinchcliffe, D. and Governor, J. (2008) Web 20-20: A Vision Of The New Internet Patterns And Models: A Vision Of The New Internet Patterns A. 1st edn. United States: O’Reilly Media, Inc, USA.

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